Eyebuydirect sits in the sweet spot between Zenni's ultra-budget and Warby Parker's premium — better quality control than Zenni, more affordable than Warby Parker. 1,500+ frames, frequent BOGO sales, and anti-reflective coating included on most lenses.
People who want better quality than Zenni but can't afford Warby Parker. Bargain hunters who wait for sales. Budget-conscious quality seekers.